Why sustainable packaging is the new standard and what companies can do now
Packaging is more than just a cover. It conveys values, responsibility, and attitude. At a time when consumers are demanding sustainability and legal requirements are increasing, one thing is clear: those who opt for environmentally friendly shipping solutions now are not only ecologically sound, but also economically future-proof. In this article, we show why sustainable packaging is the new standard and how companies can transform their shipping with simple measures.
Packaging is more than just a wrapper: it is a message, a responsibility, and an opportunity all at once.
In times of climate crisis, resource scarcity, and growing consumer awareness, sustainable action is no longer optional, but a must, even when it comes to shipping. Companies that regularly ship products have a lot of leverage here. Sustainable shipping packaging makes it possible to effectively combine ecological, economic, and social goals.
But what does that mean in concrete terms, and how can the transition be achieved?
1. Sustainability without compromise: function meets environmental awareness
Good news: sustainable packaging solutions are just as effective today as traditional alternatives. SUPASO's paper-based insulated packaging keeps goods cool for over 48 hours, is shock-absorbent, and consists of 99% recycled waste paper. What's more, it can be disposed of entirely as waste paper.
Cost factor? Depending on the quantity and product type, the purchase price is comparable to Styrofoam. The difference: the environmental balance is many times better.
2. Why Styrofoam is becoming obsolete
EPS (Styrofoam) is made from petroleum, is difficult to recycle, and takes centuries to decompose. Many EU countries are already restricting its use or banning it altogether. Companies that switch to alternatives today are not only future-proof, but often also have a regulatory advantage.
SUPASO is sending a clear signal for change with its climate-neutral certified, regionally produced packaging. Our products are not only sustainable—they actively contribute to the circular economy.
3. Sustainable packaging as a competitive advantage
Consumers are paying more attention than ever to environmental issues, including shipping. Studies show:
✅ 68% of consumers prefer brands with a clear environmental strategy.
✅ 62% expect retailers to take measures to reduce plastic waste.
With SUPASO, brands send a clear signal of responsibility, quality, and sustainability.
4. How to make the switch easily and efficiently
The biggest concern when changing packaging? The effort involved. That's why we've developed our solutions to be modular, pre-assembled, and compatible with common formats.
We support you with:
Product selection and format advice
Cooling capacity and temperature calculation
Integration into your logistics processes
Our team provides you with personal support to make sustainability easier, not more complicated.
Conclusion: Act now to package the future
Whether in the food, pharmaceutical, or e-commerce industries, sustainable packaging is not a trend, but the new expectation. With SUPASO, companies are choosing well-designed, effective, and future-proof solutions.
Get your no-obligation trial package: www.supaso.eu
SUPASO – sustainable shipping packaging from Styria
Climate neutral. Paper-based. Made in Austria.