A guide for companies that want to package sustainably and efficiently

A guide for companies that want to package sustainably and efficiently

Packaging is much more than just a protective cover for your product. It is a brand ambassador, logistics solution, and sustainability factor all in one. This makes it all the more important to choose the right packaging solution. Tailored to your products, your shipping method, and your customers.

In this article, we show you how to find the ideal packaging solution step by step and how we can support you in this process.

Why packaging is so important

• First impressions count: Packaging is often the first thing customers see and touch. It conveys quality, values, and professionalism.

• Protection & functionality: It must reliably protect your product. Especially for temperature-sensitive or fragile goods.

• Sustainability: More and more consumers are paying attention to eco-friendly packaging. Those who convince in this area create trust and differentiation.

• Logistics & costs: The right packaging saves space, weight, and shipping costs, and thus money.

Step by step to the right packaging

1. Analyze the product

Ask yourself:

• How big and heavy is my product?

• Is it temperature-sensitive?

• Is it fragile, delicate, or susceptible to impact?

Example: Vegan cream cheese requires different packaging than a jar of honey or a dietary supplement.

2. Check shipping route and storage

• Will the product be shipped nationally or internationally?

• Which logistics service provider will be used?

• How long does shipping take?

• Is there intermediate storage or transport in refrigerated environments?

3. Understand customer expectations

• How important is sustainability to your customers?

• Does your market expect plastic-free packaging or recyclable solutions?

• What is your brand image? Does the packaging fit with it?

4. Define sustainability goals

Do you want to reduce CO₂ emissions?

Would you like to eliminate plastic entirely?

Are you looking for a solution made from renewable raw materials?

SUPASO offers fully paper-based insulated packaging with strong cooling performance and 100% recyclability.

5. Consider costs and scalability

• What is your packaging budget?

• Are you planning regular scaling (e.g., more orders in summer)?

• Can you use standard solutions or do you need customized packaging?

The SUPASO checklist for choosing your packaging

✅ My product is...

☐ temperature-sensitive

☐ fragile

☐ shock-sensitive

☐ unproblematic

✅ Shipping time is...

☐ less than 24 hours

☐ 24–48 hours

☐ more than 48 hours

✅ My sustainability goals:

☐ Plastic-free

☐ Recyclable

☐ CO₂-optimized

☐ Regionally produced

✅ Important to me:

☐ Value for money

☐ Customizability

☐ Fast availability

☐ Storytelling & branding

The SUPASO inquiry process: It's that easy.

Want to know which packaging is best suited to your product? Here's how working with SUPASO works:

Send your inquiry:

1. Fill out our short inquiry form or send us an email with information about your product.

2. Initial consultation:

   We will contact you for a non-binding initial consultation to understand your requirements.

3. Solution development:

   We will suggest suitable packaging options. Sample shipping available on request.

4. Testing & optimization:

   You test our packaging in practice and give us feedback.

5. Regular delivery:

   Once you have made your final selection, we take care of production, storage, and shipping—just in time.

Conclusion

Finding the right packaging solution is not rocket science when you know what matters. With the right analysis and a partner like SUPASO at your side, you will find a solution that protects your product, strengthens your brand, and at the same time takes ecological responsibility.

Want to get started right away? Then send us your request. We look forward to your project!